How to Master The Media
Getting Your Message Across on the Air, In Print or Online
by George Merlis
From the back cover:
“The well-prepared interviewer can control the focus and content of an interview with an ill-prepared interviewee. On the other hand, the well-prepared interviewee can always get his or her message across, no matter how skilled the interviewer. Merlis’s fine book details how to meet the media and prevail.
– David Hartman, original host, “Good Morning America”
“Be prepared! Merlis’s book calls upon both interviewers and interview subjects alike to adopt the Boy Scout’s motto. The interviewer has prepared for your dialog by knowing everything about you in advance, so you’d better be prepared to have all the answers in order to successfully handle any media appearance. Merlis’s book is the most valuable tool for any media situation”
– Robin Leach, Celebrity TV Journalist
“I am constantly amazed at the smart, successful people who trip themselves up when a camera is pointed in their face. George Merlis knows how to help media neophytes become media pros.”
– Leonard Maltin, Film Critic and Historian
How to Master the Media will prepare you for that moment when you have to face the camera or notepad. Packing his book with inside tricks and traps learned in his decades behind the camera, Emmy award–winning television producer and media coach George Merlis gives you the know-how you need to:
• Reach Beyond a reporter to communicate with your real target
audience
• Work with instead of against a camera or microphone
• Protect yourself—and stick to your message-—in an ambush
interview
GEORGE MERLIS is the former executive producer of “Good Morning America,” “The CBS Morning News,” “Entertainment Tonight,” and “The Dick Cavett Show.” He has worked with Diane Sawyer, David Hartman, Bob Goen, Mary Hart, Geraldo Rivera, Harry Reasoner, and Bill Kurtis among others. Since the early 1980s, he has used his experience to train spokespersons for media interviews, news conferences, and other press encounters. His clients have run the gamut from, quite literally, rock stars to rocket scientists. Merlis lives in Los Angeles.
Available at: www.masterthemedia.com
Price: $14.95
