How to Master The Media
From the back cover:
“The well-prepared interviewer can control the focus and content of an interview with an ill-prepared interviewee. On the other hand, the well-prepared interviewee can always get his or her message across, no matter how skilled the interviewer. Merlis’s fine book details how to meet the media and prevail.
How to Master the Media will prepare you for that moment when you have to face the camera or notepad. Packing his book with inside tricks and traps learned in his decades behind the camera, Emmy awardwinning television producer and media coach George Merlis gives you the know-how you need to:
• Reach Beyond a reporter to communicate with your real target
• Work with instead of against a camera or microphone
• Protect yourselfand stick to your message-in an ambush
GEORGE MERLIS is the former executive producer of “Good Morning America,” “The CBS Morning News,” “Entertainment Tonight,” and “The Dick Cavett Show.” He has worked with Diane Sawyer, David Hartman, Bob Goen, Mary Hart, Geraldo Rivera, Harry Reasoner, and Bill Kurtis among others. Since the early 1980s, he has used his experience to train spokespersons for media interviews, news conferences, and other press encounters. His clients have run the gamut from, quite literally, rock stars to rocket scientists. Merlis lives in Los Angeles.
Available at: www.masterthemedia.com